About

DETHRONE is a live attention market. One X account owns the #1 spot. Anyone can pay the current price and take the attention from whoever holds it.

The idea

X is already a war for attention. DETHRONE turns that war into a simple, measurable market with exactly one winning position.

Advertising asks people to look at you. DETHRONE gives people a reason to look at you: you publicly took the #1 spot from someone else. That event creates curiosity, profile clicks, a loser with revenge credit, and a story both accounts are now part of. Attention compounds through conflict.

How it works

1. See who currently owns #1 and what it costs to remove them.
2. Pay the current dethrone price. Your X identity takes the spot instantly and publicly.
3. Every profile link on the site now routes to your X profile — and every visit is counted.
4. The takeover is announced. The previous ruler banks 20% revenge credit and a reason to return.
5. Your dethrone price holds for 2 hours, then falls 2% per hour. Eventually, someone comes for you.

What makes it honest

Every number on this site is real and first-party. Profile visits are measured by us, on our own outbound links, deduplicated and bot-filtered. Every reign, price, and takeover is permanent public record. There are no simulated players, no fake urgency, and no hidden mechanics — the entire price formula is published in the rules.

Why the price falls

Most auction products only ratchet up until nobody plays. Here, every hour you survive makes you a cheaper target. Long reigns become bargains, cheap-shot dethronements become content, and the market never freezes. You are never safe at #1 — that's the point of the game and the source of the attention.

Status

DETHRONE is in its prototype season. Payments are currently simulated while the market mechanics run live; Sign in with X and real payments are next. The record started now is the record that stands.